Started with one
annoyingly vague label.
Chokks% exists because someone got tired of squinting at ingredient lists trying to figure out where the fruit actually went.
"Made with real fruit" isn't a percentage.
Our founder was in a supermarket aisle, holding two nearly identical bottles, unable to tell which one had more actual fruit in it. One had a nice photo of a mango. The other had a nicer photo of a mango. Neither had a number. That was the whole idea, right there: put the number on the can, make it big, and never let it drop below something we're proud of.
The chockful timeline.
A kitchen, a blender, a lot of mango
The first Chokks% batch was cold-pressed in a rented commercial kitchen at 6am, before anyone else had booked the slot. Mango Tango was flavor #1 for a reason.
The percentage goes on the can
Early testers kept asking "okay but how much fruit is actually in this." So we stopped explaining it in tiny type and put it on the label in giant type instead.
Six flavors, zero compromises
Guava, berry, citrus, passionfruit and the now-legendary Tropical Chaos joined the lineup — each one held to the same rule: if it can't clear 85% real fruit, it doesn't ship.
Eleven flavors, still zero compromises
Strawberry, raspberry, peach, grape and watermelon joined the fridge — same rule as always: if it can't clear 85% real fruit, it doesn't ship.
From cans to counters
We're taking Chokks% off the shelf and behind the counter. Our first juice bars open summer 2027 in Leicester, Luton, Slough, Birmingham, Coventry and Manchester, one honest percentage at a time.
Three rules we don't break.
The number is real
The fruit percentage on every can is independently verified, printed big, and never rounded up.
No filler, ever
No artificial flavors, no "flavor concentrate" doing the heavy lifting, no mystery ingredients.
Cups that biodegrade guilt
100% compostable cups, sourced fruit from growers we actually know the names of.